Search results for Parrot Analytics

Through this collaboration, Parrot Analytics has broadened its scope and deepened its insights into the Arabic-speaking entertainment market. By working with MBC Research, the company has expanded its database, enriching it with an approximate 1,500 Arabic titles.

In a recent webinar, Christofer Hamilton, Parrot Analytics' Industry Insights Manager, explained the company’s findings related to the decrease in the streaming original series’ production.

The partnership will allow Touch Inflight to predict passenger entertainment preferences, aiming to drive satisfaction and loyalty for its airline partners.

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.

A study by Parrot Analytics revealed the evolving landscape of streaming media amidst declining linear television, highlighting the enduring value of long-running contents.